A Spatial Data Mining and Geographical Customer Relationship Management System
نویسندگان
چکیده
منابع مشابه
Data mining techniques for customer relationship management
Advancements in technology have made relationship marketing a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitive advantage. Particularly through data mining—the extraction of hidden predictive information from large databases—organizations can ident...
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ژورنال
عنوان ژورنال: Journal of the Korea Society of Computer and Information
سال: 2010
ISSN: 1598-849X
DOI: 10.9708/jksci.2010.15.6.121